#BetheEnd

My name is Francesca and I like to ski.  I was born in the land of beers, brats, lederhosen and yodeling and was first introduced to the K2 brand in Penzberg, Germany at age three. I moved to Jackson, Wyoming for high school and am currently finishing college in Bellingham, Washington. Born in Munich, Germany,… Read more »

Winner Winner Chicken Dinner!

“Look Mom, I won an award!” That’s right, the results are out and not to toot our own horn, but we won a $hit-load of awards– 53 to be exact. So who decided to bestow these coveted honors upon us? Only a collection of the greatest publications in the ski industry: Powder, Freeskier, SKI, Skiing,… Read more »

No Helmet, No Excuses!

Come up with a valid reason why you don’t need a helmet and we’ll send you one for free! It’s a fact that not everyone wears a helmet.  Most of the objections to wearing a helmet have been overcome by helmet design, fit and function.  If there is an objection that hasn’t been addressed by… Read more »